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The Impact of Lowy Scan
Since 1998, Lowy has been using a visual imaging system called
Lowy Scan that allows you to see exactly how different frame
selections would look on your work of art, without you - or
the painting - ever leaving your home. According to Larry
Shar, "Lowy Scan is the first effective tool we've had
to make our period frames marketable on a global scale."
Now in its third full year of usage, art-industry professionals
from across the country have found Lowy Scan invaluable. Helen
Cooper, the Holcombe T. Green Curator of American Paintings
and Sculpture at the Yale University Art Gallery, recently
selected a frame for a work by Fitz Hugh Lane, "Lighthouse
at Camden, Maine," dated 1851. After receiving a transparency
and discussing the work, Lowy's Lisa Wyer identified three
American gilt composition frames of appropriate size and orientation
(all dating from the mid 19th century) and quickly forwarded
the portfolio showing exactly how the work would look in the
frames. But to Helen Cooper, the advantages of Lowy Scan go
well beyond speed and thoroughness. "In the museum world
you rarely make decisions without considerable discussion.
Lowy's printouts are ideal because they allow the curators
and the conservators to consider framing options without pressure.
We can tack the images to a bulletin board, get input from
the group and then make a well thought-out decision."
Ed Shein, a private dealer based in New England, sees three
key advantages to Lowy Scan: convenience, accuracy and inspiration.
"Since I'm not based in New York, the printouts are obviously
a godsend, both in terms of minimizing trips to the city and
in maximizing 'client' time while there," he recounts.
Shein believes that the ability of Lowy Scan to "scale"
the frame, so you see exactly how it will look in proportion
to the painting, is critical. "There's simply no guesswork.
But the most important thing," he continues with satisfaction,
"is how the system enables you to experiment much more
than if you were pulling frames out of bins." Shein recently
sent Lowy a picture of a painting by American Modernist Charles
Demuth and tells this story: "Usually this kind of art
is put in ultra-simple custom frames. But Larry decided to
play around a bit and found something completely out of left
field - a dark, rich, polychromed 17th century Italian frame.
And you know what? It was an inspired choice that looks incredible."
Shein adds that they almost certainly wouldn't have found
the frame without the capabilities of Lowy Scan.
But some of Lowy Scan's biggest fans are right down the street.
Warren Adelson of Adelson Galleries, one of the premier dealers
in fine American Impressionist art, estimates that he has
framed over 100 works using the digital images. "It's
an ideal way to involve a client in the framing process,"
Adelson asserts, "especially those that don't have the
experience to evaluate a frame that might be unsized or in
need of restoration." Ira Spanierman of Spanierman Galleries
tells the story of "Sunset on the Arno" by Cole
(1801 - 1848). "With a quick click of the mouse, Lowy
found a 6" wide American gilt frame with delicate scrolling
composition ornament. The frame was typical of the style that
Cole was using and preferred for his paintings of this period."
To entice prospective buyers, both Christie's and Sotheby's
often call upon Lowy to create portfolios showing examples
of appropriate frame styles for poorly or unframed upcoming
offerings.
Along with offering unrivalled speed and unprecedented access
to Lowy's collection of over 4,000 antique frames, with Lowy
Scan there can be no doubt of how a given frame can enhance
a painting. And thanks to Lowy Scan, what was once a time-consuming,
uncertain process is as simple as clicking a mouse.
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